![]() ![]() Since its release in 2012, Popcap has built on this formula by adding on a Journey To The West update which draws inspirations from the famous fairy tale. Every single zombie, including the bosses, was thoroughly re-skinned to reflect influences from Chinese culture and lore. This is displayed in the company's China-exclusive title Plants vs Zombies: Great Wall Edition that changes the game’s setting to the Great Wall of China. Duncan explained it as a deeper level of localization compared with how most would normally perceive the term. ![]() Deep Localization The most crucial piece of the puzzle in tapping the local market successfully was reworking the game’s content to tailor it to Chinese gamers. The executive game designer for Popcap Games China Duncan X spoke at the China Games Developer Conference over Chinajoy recently – discussing the tweaks and changes the company made that resulted in Plants vs Zombies becoming one of its strongest performing titles in the domestic Chinese market. ![]() Renowned for its famous hits like Bejeweled and Plants vs Zombies, American video game developer Popcap Games has been making headways into China since expanding its operations there in 2008. ![]()
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